5 Ways to Create an Ecommerce Return Policy That Drives New Sales

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We're just getting through the holidays, which means three things for online retail: a surge in sales, a spike in returns, and finally, all that Disney Frozen merchandise on backorders. While stocking your virtual shelves with hot products (see the last item on the previous list) can lead to increased sales, there's another tactic any retail business can use to boost sales, not to mention hot inventory: a simple returns process.

ecomm return policy

It may seem counterintuitive, but an effective return policy can drive sales and even encourage conversions after a return. Of the 60% of online shoppers who make at least one return or exchange per year, 95% will make another purchase if the return was positive.

Here are five actionable ways to implement an ecommerce return policy that increases sales.

1. Make sure the kindergarten understands.
Your return policy should be clear, easy to understand explore the wonders of norway and free of hidden disclaimers. Be clear about your return policy. Tell us what you will provide (such as return shipping), how to handle returns, and whether you accept in-store returns (if you own a brick and mortar home).

Zappos.com is the king of making returns painless for its customers. Their process and policies are completely free, clearly laid out, and include contact numbers for customers who need additional assistance. The smoother the process, the better your chances are and the more customers will return. In fact, Zappos has found that its best customers have the highest return rates , but they still come back for more. These customers “spend the most money with us and are our most profitable customers,” says Craig Adkins, Zappos’ vice president of services and operations.

2. Make it obvious and easy to find.
Your return policy should be easy to find on your website. A clearly stated return policy is especially important in e-commerce, where shoppers can’t try on or test your products beforehand like they would in a brick-and-mortar store. Providing them with an “out” will give shoppers peace of mind and build customer trust. Remember, 95% of shoppers will return if they feel you’ve made the process easy for them. Quickly let shoppers know you have an easy return policy and attract more purchases with greater consumer trust.