We can never stress enough how important it is to align sales and marketing departments and, of course, the benefits that come with it.
Greater understanding and knowledge of your buyer personas
One of the most important things within an organization is its customers. We create buyer personas to categorize them and have more knowledge about them. If marketing and sales aim to understand all the needs of their potential customers, they will obtain more information about them and the strategies they propose will be more successful.
Annual revenue growth
According to a study by Aberdeen Group, organizations that have a russia email list strong alignment between marketing and sales departments achieve an annual increase in revenue of 20% . It is clear that if both departments are on the same pace and have the same objectives in the same marketing and sales plan and with specific deadlines, it is easier to carry out and achieve them.
A more pleasant working environment
One of the keys to aligning these two departments is to have the same language to share information. This helps to ensure better communication , more motivated teams , greater coordination and a large volume of information at your disposal.
4. Examples and success stories
Every argument is better seen and understood with an example, right? We'll see you tell us a little about two success stories from Connext, where the alignment of departments in the same marketing and sales plan was implemented and worked on within their strategies .
Sales Layer
In the case of Sales Layer , the company's goal was to double its organic traffic in six months, but it had to generate enough leads from the first month for its sales team to deliver results.
And this is where the alignment came in: the marketing and sales departments had to be in line to achieve their goal.
Quality traffic had to be generated and this is supported by paid campaigns, but the hard work behind this was done by the marketing team. It was they who had to make sure that the campaigns were as efficient as possible and that each click had the best possible results.
But a company cannot stick to paid campaigns for an effective short-term project, but as a long-term strategy it does not work. An Inbound strategy was implemented that had to be carried out by both departments. Marketing and sales had to meet to find out what the concerns of their potential clients were and thus, be able to do a study on their buyer personas and later, create a content marketing strategy based on their needs and pain points.