Visitor conversions are a metric that tracks

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Conversions help you understand your visitors' behavior . With this information, you can more effectively target your audience and improve sales.

While Easy Affiliate provides this metric, it can also be paired with the Pretty Links tool to get a broader view. Let’s see how it’s done. First, create your pretty link . You can do this yourself or give your all b2c data included have affiliates access to your Pretty Links plugin in the backend of your WordPress website. This way, your affiliates will be able to create pretty affiliate links, which will guarantee them commissions on their sales.

You can then also set up conversion reports in the Pretty Links dashboard. The results will help you better understand how your links are converting and allow you to make changes to improve your visitors' conversion rates.

3. Link and ad impressions
Overview of Google Analytics Events

While tracking clicks and conversions provides substantial insights, keeping track of impressions can be just as important. While clicks only tell you the number of clicks, impressions give you the percentage of users who see your link and end up clicking on it. If this percentage is low, you may want to reconsider your advertising strategy.

Tracking impressions can be tricky unless you use the right tools. We recommend Google Analytics which you can easily use in conjunction with Easy Affiliate. You will first need to create an Analytics account and add your website as a property :

Google Analytics Option to create a new property
Next, you can Create a tracking event . When a user interacts with your links or ads in subtle ways, such as hovering or scrolling, an event is recorded. This way, you can see how many impressions your links and ads produce.