User-centric optimization

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And it is from Lily Ray's research that Cyrus Shepherd draws at the end of the video, in which he addresses the issue of EAT and gives advice on how to practically grasp EAT.

The issue of low website traffic
Low traffic to a website may not be a sign of a problem. Just because a site covers a topic that only a small percentage of users are interested in doesn't mean it's of poor quality.

You might be interested! How to increase website traffic ?
Google's John Mueller advises looking at the content of a given page to see if it has low traffic because:

the information on the page is sierra leone email list outdated (this is not good, work needs to be done to improve the content);
there is little content on the page (this is also not okay);
The topic of the page is not very popular (that's okay).

In late 2019, Google launched a new algorithm called BERT that helps search engines better understand the nuances and context of search terms. In this, it is similar to RankBrain , which works on the principles of artificial intelligence that interprets the language and meaning of search queries.

According to consultant Eli Schwartz , Google is making it clear by launching this algorithm that search should be even more relevant to user intent. “ Content will need to be written based on user intent, not based on the string of words that the user enters into the search,” Schwartz says.