If your hypothesis turns out to be correct

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Collect and analyze data Once the experiment has started, it is time to collect and analyze the data. This includes tracking key metrics and comparing the performance of the control group (the original version of the campaign) with the performance of the experimental group (the modified version).


Use statistical analysis to determine if the kazakhstan phone number library difference between the two groups is significant. 5.Make data-driven decisions Based on the results of your experiment, you can make informed decisions about your advertising campaigns., you can implement the winning variant.


Otherwise, you can try different variations or refine your hypothesis and run the experiment again. 6. Iterate and improve A/B testing is an ongoing process. By constantly experimenting and analyzing the results, you can continually improve your campaigns and achieve better results. Remember, there is no one-size-fits-all solution, so it's important to be flexible and adapt your approach based on what you learn.