Do not modify the channels without prior agreed labeling

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udoy120
Posts: 125
Joined: Tue Dec 03, 2024 5:17 am

Do not modify the channels without prior agreed labeling

Post by udoy120 »

If we have many campaigns that drive traffic to our website, it is essential to correctly label UTMs so that we do not go crazy when analyzing the data.

It is common for several people or companies to create campaigns for different t georgia phone number library raffic sources and for each one to send UTMs in their own way.

It is important to have everyone agree on how we are going to label the campaigns in order to have clean data.

Once we know all the sources/media that can reach Analytics, we can decide if we need to add a new channel group with the configuration that interests us most.

8. Beware of IP exclusion filters
Filters allow us to exclude data that we know can taint the analysis .

The most commonly used filters are IP exclusion filters to avoid having data from people who we know will constantly access the website because they work there.

When creating these filters, you have to be careful and check that everything works correctly since we are all human and we can make mistakes when creating the filter.

Just by forgetting to click exclude we are already breaking all the site tracking.

As a recommendation, you should avoid creating filters at the account level, only create them at the view level and also create several views where one of them is to test configurations and ensure that it works correctly.
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