We can now link our Search Console account with GA4 to have unified data.
To do this, we must access the “Administration” section and access the “Linking with Search Console” section.
This link will allow us to see two new reports in GA4:
Organic Search Traffic: This will show us landing pages with both Search el salvador phone number library Console and GA4 metrics. It can be sized by country and device.
Organic Search Queries: We will be able to see search queries. We will be able to size based on Search Console dimensions but not GA4 dimensions.
Google Ads Integration
GA4 - Link Google Ads
GA4 – Link Google Ads
We will finally be able to link our Google Ads accounts with GA4.
This link will allow us to import conversions and custom audiences as we could do in Universal Analytics.
A new feature of this link is that we will not need to be Google Ads / GA4 administrators to perform the link.
There are no new reports at the moment, but we assume that in the future we will have reports in GA4 about our Google Ads campaigns.