User expectations when writing your article. 2 - Content length Long content ranks better than short content. However, the length of your article depends on the topic and keyword you have chosen. Your article should be between 600 and 4000 words long, depending on the search intent. Check the top-ranking search results on Google to determine the word count you should aim for. Plan your content accordingly, as this is one of the ranking factors on Google and many other search engines. 3 - Title of the article The title serves as the initial point of contact for both search engines and users. Crafting unique and descriptive titles for each web page is critical to getting people to click on your link. Titles should include your primary keyword. Make sure you set up your title correctly so that your H1 title displays correctly in the SERPs. 4 - Introduction Write a compelling introduction that piques the reader's interest.
Make sure to include your main keyword in the introduction, preferably at the beginning, and make it bold . 5 - Titles and subtitles Headings and subheadings serve a dual purpose. They improve readability for users while also telling search engines the structure and focus of your content. Make sure to include your keyword in one of your titles. Structure your article like a legal document. HeadingsYour heading hierarchy should start broad and narrow as you go deeper, similar to syria company email list how outlines work when planning written material. Follow these three essential tips when structuring your titles and subtitles: Craft compelling headlines based on thorough keyword research. Weave meaningful subheadings throughout the text. Maintain a logical flow between the different sections.
6 - Primary and secondary keywords Optimize your document for primary and secondary keywords. There are a variety of tools that will help you achieve this, such as: SurferSEO Phrase Scalenut These tools will help you identify which secondary keywords you are using and recommend frequency of use based on the SERP results for your primary keyword. 7 - Keyword included in the URL The structure and format of your URLs can have a significant impact. Using keywords in URLs ensures that users and search engines know what content is on your page. Keep URLs short. According to Moz research data, shorter lengths outperform their longer counterparts when it comes to ranking in the SERPs. 8 - Meta description Meta descriptions are the summary that appears in search results.