Recommendations for your Industrial Marketing Plan
To propose an industrial marketing plan, we must first reflect on the differences and similarities between B2C and B2B environments.
When a company markets its goods or services to another company, it is denmark phone number library carrying out a business-to-business ( B2B, Business to Business ) transaction.
Consider the list of goods required to manufacture a single car: glass, upholstery, tires, paint, bodywork, electronics, etc. The manufacturers of these and other goods market their products to large companies in the automotive sector.
Manufacturers sell products to other manufacturers or to wholesalers, and the latter to retailers. This example of a B2B transaction is different in nature than transactions that occur between companies and individual customers or consumers ( B2C, Business to Consumer ).
As unique as B2B transactions are, B2B marketing shares many of the same conceptual foundations as B2C marketing . However, B2B marketers face distinct challenges based on the nature, needs, and buying processes of their business customers, as well as the impact of B2B marketing options on business strategy.
A B2C consumer market has a large number of buyers, often with similar desires, whereas B2B business markets typically have fewer customers , and many of these customers expect a customized product, application, or price . Purchase volumes can differ substantially among business customers; for example, a retail chain may purchase several hundred times more commercial carpets than a retail outlet.