Some of the reasons for a low average time on page are

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Poor legibility; lack of scannability; too long texts; poor UX; weak content; subjects that don’t generate interest. 3. Pages/sessions pages per session Users can behave in two ways when going to your blog to consume content: they may access the page of interest and leave or access that page and browse other content. Pages/sessions metrics indicate the number of pages that a user visited each time he was on your website.


The higher this number, the greater the interest the site generates in each visitor. On the opposite, low viber phone number list numbers may show that the website, in general, doesn’t have so much content capable of engaging. Pages/sessions are one of the most important Content Marketing metrics because it helps to measure the quality of the strategy in general. If there are good numbers of pages/sessions, it’s a sign that all the content published can generate interest.


4. Likes and shares Engagement is essential in content strategies, so it’s always important to measure it. Likes and shares are a vital metric for this category. The numbers are measured according to the total volume of likes and shares in publications on social media channels. The higher these numbers, the greater the chance of engagement. A good engagement in social media makes it possible to reach more people because likes and shares make posts more visible to a larger audience.