Say goodbye to looking at your Journey Builder ad campaign metrics from your Facebook Campaign Manager

khatunhumaira · Post by **khatunhumaira** » Sat Jan 18, 2025 8:21 am

Advertising Studio

With the latest Advertising Studio update , all your social ad information will be available directly in Marketing Cloud. This improvement will make it much easier to monitor the performance of your campaigns and calculate the ROI obtained.

Jen Hernández, Marketing Cloud Technical Consultant at LeadClic.

"As big believers and enthusiasts of Salesforce, we love anything that gives us a more complete view of our actions. That's why this Advertising Studio update not only makes our work more agile, but also gives us a global view of how australia email list our paid advertising campaigns on Facebook are working."

Marketing Cloud Connect
One of the most significant benefits of using a CRM tool like Salesforce is the integration of all your data into a single platform.

The latest update to Marketing Cloud Connect allows you to share Parent Account information with Child Accounts that belong to the same ecosystem.

This way, Marketing Cloud Connect lets you share information and create the experiences your customers want.

Ana Timón, Marketing Cloud Technical Consultant at LeadClic.

"Even though the tool has had this functionality for a long time, it's great that all the different applications that are coming out now have it enabled. It's a way to make basic configuration processes more agile when there's a hierarchical structure for sharing information."

Journey Builder
Journey Builder is one of the features we implement the most for our customers and in this version of the product, the two updates are really very interesting.

The first is the ability to create Journey Templates , save them, and share them across all areas of your organization. For companies that operate globally, these templates can help standardize digital tools (email workflows, campaigns, etc.) across markets and business units. If you know something is working well, you can now replicate it much more easily.