It is crucial to understand that behind every success in digital marketing automation lies a meticulous and carefully planned strategy . There are no magic shortcuts that guarantee the desired results, but we can provide you with some tips that will undoubtedly make creating your marketing automation strategy easier.
Analyze the situation
Before incorporating automation into your marketing strategy, it’s laos email list crucial to examine your current situation. Skipping this preliminary analysis could lead to wasting resources or failing to accurately meet the needs of your potential customers.
Define your goals
It is very important to define the objectives of automation before implementing it. This will help you design the plan for effective automation. You need to set realistic short, medium and long-term goals. This way you can commit and motivate your marketing team to achieve them.
Content + automation
The combination of inbound marketing and automation is always a winning option. This combination provides an excellent opportunity to improve communication and better define the content we offer.
Personalization
Take advantage of the tools available to give the impression that all your communications have been written in a personalized way. Generic messages lack appeal and are unlikely to achieve the response you are looking for.
Segmentation
Provide your users with exactly the content they need at each stage, without too much or too little. It is essential to create a logical sequence of content that guides the potential client towards the moment of sale. This is the fundamental secret.
Customer acquisition and loyalty
Acquiring new customers is just as crucial as retaining existing ones. Repeat purchases from existing customers can account for up to 60% of your sales.
Review and changes
As you implement your marketing automation strategies, it’s crucial to employ clear metrics that allow you to assess whether you’re moving in the right direction. You should keep an eye on these indicators on a regular basis to make necessary adjustments.
B2B companies are focused on selling products or services that require greater promotion than in the B2C market, since the customer journey is usually much longer in time. In other words, it is characterized by thoughtful and rational purchasing decisions that are made over weeks, months or even years.
This is why customer nurturing is required throughout a longer process. During this period, potential customers conduct significant research before they feel ready to contact a seller and especially before making a purchasing decision.
Marketing automation is therefore emerging as an ideal solution for B2B companies . Customer segmentation, campaign and interaction tracking, lead scoring, and personalization of customer experience will drive business processes.
However, it is crucial to remember that no automation process makes sense if the consumer is not considered the central focus of the entire strategy.
Are you a B2B company? Do you want to automate your processes to capture and nurture contacts? Do you want to push them towards a purchase and retain them once the sale is made? At Connext, as a B2B agency specialising in marketing automation, we can create from scratch or optimise your automation processes. Shall we talk? Contact us.