By intensively engaging with the topics, Sinnfluencers manage to create high-quality content for their target group. In contrast to many other types of content, this content is more long-lasting because it is primarily aimed at stimulating long-term thought and appreciating the commitment of various companies in the area of sustainability.
Sinnfluencer
Sinnfluencers introduced
One of the best-known Sinnfluencers in German-speaking countries is Madeleine Darya Alizadeh (dariadaria) . The young Austrian now runs her own online shop, dariadéh , and is helping to set new standards in the clothing industry with her sustainably produced clothing. Her podcast, " A Mindful Mess ," is also all about sustainable living and personal development. Her iraq telegram mobile phone number list Instagram account now has almost 300,000 followers.
Another well-known Sinnfluencer is Laura Mitulla . The founder of the blogazine “ The OGNC ” blogs here and on Instagram mainly about fair trade and packaging-free products and wants to send a clear message against plastic waste. Her account now has almost 25,000 followers.
Of course, the follower numbers of the two Sinnfluencers presented cannot yet be compared with those of the most famous German influencers. But nevertheless, in a time when sustainability is no longer a niche topic and the general public is interested in it, the power of Sinnfluencers should not be underestimated! With their clear positions on various topics, Sinnfluencers manage to produce content that is more consistent and therefore more sustainable than "normal" influencers who only present fashion trends that come and go.
Sinnfluencers contribute to rethinking
I follow some of these Sinnfluencers myself and have been questioning my consumer behavior more and more since then. Do I really need three new T-shirts from some of the popular fashion brands? Or is one enough, where I know that the cotton comes from fair trade farming, the workers were paid fairly, high-quality materials were used and the shirt hasn't flown halfway around the world twice?
Sustainability through meaningful topics
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