How to get sales of half a million rubles in the glazing niche

[sohanuzzaman57]

The ZUHOUSE company is engaged in the installation of plastic windows, panoramic glazing, finishing of balconies and insulation of loggias. The company provides its services in Yekaterinburg and the region.

Tasks
The customer contacted our agency to increase the flow of clients to their services. Previously, the company tried to independently promote the Instagram account, but received a thailand phone number list maximum of 1-2 clients. The main sales channel remained word of mouth.

Since the customer did not keep any statistics on their experience of promotion in social networks, it was not clear how much an application costs, what the conversion from an application to a measurement is, etc. Therefore, our first task was to conduct a test advertising campaign and determine the indicators of the entire sales funnel. And already at the second stage, to optimize advertising, reducing the cost and improving conversions.


Where did we start

Before starting the promotion, we conducted a preparatory study, which consisted of the following stages:

Analysis of the company's target audience
Detailed competitor analysis
Audit of the current customer group
Based on this data, we have developed a strategy for promoting and maintaining the account. Below we will describe each stage