Principles of segmentation

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How and for what purpose should customer base segmentation be carried out?
How and for what purpose should customer base segmentation be carried out?Useful

The mass marketing procedure is only appropriate for a small percentage of organizations, since there are not many products that almost everyone consumes.

Most organizations must segment their customers into small groups in order to create products and then advertising specifically for them.

The process of segmenting the customer base is a dominica b2b leads necessary and important component of marketing.

1. Geographical features.

Answer the questions: where does the buyer of your product live, where does he use the offered service or product and where does he buy it. This information will provide an opportunity to form primary segments that can be effectively used in work.

2. Demographic features.

In this column, it is necessary to segment buyers by such groups as age, gender, income level, etc. These distinctions can be useful for those organizations that offer products intended for a certain category of people (for example, a product only for women whose income is 25 thousand per month or more). The listed criteria relate to basic points, but it is not at all necessary to use them in relation to any service or product.