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In this article, we present some statistics from the RD Station Marketing and Sales Panorama study on AI in Marketing. This study took into account statistics india telegram phone number list from RD's Marketing and Customer Relationship Management (CRM) tools, and the responses of 3,311 Marketing and Sales professionals. Read on!
STATISTICS ON THE USE OF AI IN MARKETING
According to the RD Station Marketing and Sales Panorama study, 55% of Marketing professionals are already using AI on a daily basis to provide services. In the Marketing Agency segment, this number rises to 71%.
Among the professionals who use AI in Marketing:
62% are for creating content and copywriting ;
32% for strategic planning;
24% to personalize campaigns.
In comparison, in the sales area, 66% of professionals still do not use technology. However, of those who do, 22% do so to generate content and 12% to send emails . As you can see, marketers are one step ahead in this context.
Finally, it is good to know that there are many challenges to using AI in Marketing. Industry professionals know very well that it is not enough to simply ask AIs to do something and then copy and paste. You need to be careful and know where you are stepping, as a mistake can cause a big headache for business owners. Learn more about these challenges below!
CHALLENGES OF USING AI IN MARKETING
Using AI in Marketing requires overcoming some challenges, such as:
Incorrect information : AIs can hallucinate or create outdated content;
Data theft : they can use people's information without consent;
Plagiarism : AIs can copy content and pass it on to you as if it were original;
Artificiality : They create content that is often not articulate or natural.
Additionally, AIs can require technical skills to set up, integrate, and maintain. They can also be very expensive and ultimately require a human operator. On the other hand, the advantages are good, check them out below!
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ADVANTAGES OF THE RESOURCE IN E-COMMERCE MARKETING
By using AI in eCommerce Marketing you will be able to:
Personalize media campaigns and thus increase ad performance;
Speed up analysis and generate insights to make faster decisions;
Increase the scalability of your outreach actions;
Automatically optimize the consumer experience in the online store and generate more sales;
Segment contacts more precisely and thus improve conversion.
Video: learn how to use AI and GPT Chat to your e-commerce advantage (use the player controls on YouTube to activate and translate the subtitles into your language)!
For these and other advantages, it may be worth using AI in e-commerce marketing. It requires some care, but if used well, it can make a difference for the better. Our final advice is to simply test it out. Find out how in the next topic!
HOW TO IMPLEMENT?
To implement AI in Marketing, seek support from Agência e-Plus. Agência e-Plus is certified in technologies such as RD Station , deco.cx, VTEX, Google Ads and Meta Ads, which have AI resources for application in advertising campaigns, content production, experience creation, contact segmentation and much more.
In this context, Agência e-Plus provides services for planning, creating, implementing, testing, configuring, integrating, optimizing, evolving, promoting, performing and managing AI marketing campaigns. It also provides consulting, advisory and training services for you, the merchant, and your employees. Find out more below!
Learn more about the e-Plus Agency!
With over 10 years of history, the e-Plus Agency has already carried out over 400 major e-commerce and Digital Marketing projects for companies such as HBI Store, BTC Decor , Mundo 25 and Vila Romana, for example, in Brazil, Portugal, Spain, Costa Rica, Colombia, Ecuador and Argentina, among other countries. You can also hire from anywhere in the world. To do so, click on the button below and start a conversation via messenger app with our team right now: