Segmentation of recipient groups The mailings sent should and even must be relevant to a given target group in your database. Why each of us, when choosing a bank whose services we use, probably thinks and analyzes our decision carefully. After all, where we invest all our savings may affect our future. It is also worth emphasizing that bank mailings are not just about information about the transactions performed. Like in other industries, the banking industry also needs to educate its customers. Todays Internet users expect to receive information about the products offered by the bank, so sales should not.
Be based solely on buy now information. At the beginning it is more important to show the customer why he should open a savings account. So how can you expand your address database with new contacts bosnia and herzegovina whatsapp resource and be ready for communications that will establish a lasting relationship with future customers? Here are a simple way. Expand your database with contact forms It is worth placing a contact form on the banks main website and on its subpages. Users who fill out the form and agree to receive commercial and marketing information immediately gain access to the banks own database in.
The system. There each address is assigned a specific function that corresponds to its preferences. Based on this information about the user the bank can plan personalized communications very precisely. Example The user fills out the contact form on a subpage containing a loan offer and agrees to communication by email. His address automatically appears in the banks address database in the system and is assigned the function Loan. In this case it is worth preparing a followup scenario in advance so that after registering in the database the user will receive a series of emails with the content adapted.