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Test the correct display of emails and the best version of the message to create. Personalization is also a hot trend that does not lose its popularity. Therefore, lets spend time preparing content that is suitable for each audience. We can also use proven marketing automation tools that allow us to easily personalize individual elements of the message, such as the name of the recipient, product recommendations tailored to his interests or the appropriate time of shipment. An effective newsletter meets the needs of the recipient, arouses interest and attracts people, so that people read it eagerly and bring the.

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