Social media marketing has evolved over the years to include social commerce and the ability to sell your products directly from a social channel. And businesses are becoming increasingly important in the global marketplace. You can now use social shopping tools to sell your products and services, even without a website.
We try to break down all the details in a separate article explaining how to albania number data use Instagram Shopping, how to sell with Facebook Shops, and the best way to use Live Shipping on Instagram.
8. Mix your formats
Always make sure to change your social media post format from time to time. When you usually post GIFs and you normally post still images, try a video. Try to take advantage of all the formats that work best for different types of content as well as different social networks. The common misconception is that posts with photos always do better.
Hootsuite recently ran an experiment where plain text tweets outperformed tweets with an image. And that wasn’t the case a few years ago, and Hootsuite would never have made that discovery if every tweet had an image. Facebook’s algorithm uses the diversity of content types to ensure that a person’s News Feed has a good mix of content types. And changing the format can increase the reach of your content.
If you want to use images and don't have a large stock photo library, stock photo sites are a great source of high-quality, free photos to use in your social media posts.
Sell your products through social commerce
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