Professional Presentations: Key Political Skill (Part 2)

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Now comes the tough part: How can you get past the terror of public speaking? The answer is simple – preparation. There are three essential elements that go into effective public speaking: analyzing the audience, designing the presentation, and developing superior delivery technique.

I hate to sound superficial, but I strongly believe that the last item is the most important. It’s like interviewing; the packaging is as important as the content, maybe even more so. Without it, the content doesn’t always come across that well.

1) Analyzing the Audience

A presentation will be more effective the more you know about your audience. Even if it’s a bulgaria whatsapp phone number staff meeting, do you about know everyone in the room? Chances are there might be someone from a different department. Maybe that person could change the dynamic of the room (maybe it’s the EVP of the whole department?).

In a larger group, with perhaps a more formal presentation, do you have a real sense of the room? This could be a critical element in the effectiveness of your presentation. A canned presentation given without consideration of the audience has less chance of success.

Several years ago, I was asked to do a yearly presentation for a large group – usually about 300 - at an open house for a departmental program at New York University. It was impossible to figure out the audience in advance, because it was open to a large community. So, in order to get a real sense of the audience, I would show up about a half hour early, sit in the back, and listen to people as they walked in. This always gave me a good sense of what the tone of the overall group was going to be.