Marketing, omnichannel communication or content marketing will affect the development of your business? Find out in the previous What you need to remember before sending a newsletter next Newsletters are not losing popularity. On the contrary, up to of survey respondents subscribe to some newsletters and are satisfied with the content. On the broadcaster side, up to . Companies see the benefits of using email marketing. This means that the newsletter remains a basic marketing and communication tool for almost everyone. The recipient is willing to subscribe and read it as long as the content matches his expectations and interests..
Therefore, we regard all other messages that we are not waiting for and those concerning companies whose services we do not need as spam. Necessary targeting Targeted and integrated online and offline activities greece whatsapp resource are key to the satisfaction of both parties. At the same time, fewer and fewer companies use professional targeting. In 2013, of companies said they used targeting in their marketing campaigns, while today this percentage is only . At the same time, these respondents also admit that targeting significantly increases the effectiveness of the campaigns. According to the report of the Email User Survey, when subscribing to.
A newsletter, it is worth preparing a small survey or including the option to choose the most interesting topics. Discounts and promotions attract subscribers like a magnet According to the report, what we want to subscribe to most are information and industry newsletters. This is good news for news portals and blogs. However, the good news for marketers is that the second most popular category of messages we are willing to subscribe to is newsletters from loyalty programs and shopping websites. Why? Because, as the respondents admit, they come with attractive promotions and discounts. Newsletters are best sent.