How to increase sales? Specific measures to increase sales for BtoC and BtoB
November 13, 2020
How to increase sales? Specific sales increase measures for BtoC and BtoB
In order for a company to survive, it must constantly strive to increase sales .
However, simply working hard will not easily increase sales.
In order to attract new customers and increase north korea b2b leads repeat customers, you need to come up with a more specific strategy.
In this article, we will explain the specific measures you need to take to increase your company's sales.
The measures that should be taken differ between BtoC companies and BtoB companies, so I will introduce the methods that each type of company should take in order.
Commitment Alpha Banner
table of contents [ Hide ]
Five concrete ways for B2C companies to increase sales
1. Increase new customers
2. Increase repeat customers
3. Get people to buy more products
4. Re-price your products
5. Increase the number and variety of products
Five concrete ways for B2B companies to increase sales
1. Clarify your annual sales goals
2. Narrow your targeting
3. Reach more leads
4. Build trust with your customers
5. Hold regular PDCA meetings
Use external sales resources to boost sales
Five concrete ways for B2C companies to increase sales
Increase sales
For BtoC companies, increasing store sales can help grow the company.
The formula for sales is also relatively simple and can be expressed as " Sales = unit price x number of customers ."
This equation narrows down the specific measures that B2C companies can take to increase sales to the following five:
1. Increase new customers
To increase sales, you need to constantly acquire new customers.
This is because not all existing customers will continue to buy from your store.
Customers will normally move on to a different store when they become bored, so a management method that relies solely on existing customers will make it difficult to increase sales.
for example‥
A beneficial method is to offer services that benefit customers who visit the store for the first time, such as handing out coupons or service vouchers that can only be used on their first visit, or giving a gift product on their first visit.
How to acquire new customers! Explaining specific sales strategies Explains four methods for acquiring new customers and specific sales strategies
2. Increase repeat customers
Increasing the number of new customers is a given, but unless you can retain the customers that visit your store, you won't be able to expect any further sales growth.
In particular, it is a no-no to make customers feel like they have lost out by getting a benefit the first time but then not receiving any benefits the next time.
for example‥
You could provide a store app and offer discounts to anyone who downloads the app, or provide free point cards that allow customers to receive special services once they have accumulated a certain number of points.This would be a way to make first-time customers want to return.
3. Get people to buy more products
Add to cart on EC site and purchase
Even if you have a lot of customers visiting your store, if each person spends little money, you will not be able to increase your store's overall sales.
To increase the average customer spending, you need to get each customer to purchase more products.