So now you're sitting there, in front of what feels like endless databases or SD cards full of (free) images. We can understand only too well that this can quickly overwhelm you. Here are two tips that can help you with your search.
Use high-quality photos
The term “high quality” can be interpreted in different ways:
Professional images: Clear, well-lit, high-resolution photos that look professional attract users' attention and make a good impression. However, they often have the disadvantage of lacking authenticity.
Authentic images: Images that show real people in real situations often appear more credible and appealing than polished stock images.
The most important thing here is to know your target audience. We have had good experiences with both types of images. It is important that the images match your brand identity and the people you want to reach.
Show your face!
This doesn't necessarily mean you personally, but above all your images. The images you use are the key to making sure your target group feels addressed. And there is nothing we humans like to identify with more than people like us in a similar situation.
So make sure that your target group can identify with your switzerland whatsapp resource images and that they convey a certain mood or emotion. The same applies, of course, to paid images.
Finding free images that are also high quality and fit your objectives is usually not done with a Google search. The solution: platforms like Pexels, Unsplash or Pixabay. Here you will find countless assets that are available free of charge. We have broken down what you can do with them and what you should probably avoid in the respective sections. In addition to royalty-free providers, there are just as many paid providers online. In our view, the most relevant platforms are Adobe Stock, iStock and Shutterstock. Here you will find a lot of professional content, but in the end it also comes at a price. In our everyday work, we are fans of using a colorful mix of free and paid content and not sticking to one of them. As a rule of thumb, you can remember: for important creatives you should use high-quality images, for backgrounds or similar, free images are usually completely sufficient.
We have also had good experiences with creating our own images – whether using AI, a camera or a smartphone.
No matter how you go about it, make sure that your selection suits your target audience and appeals to them on an emotional level. As we all know, a picture is worth a thousand words
Found suitable images? Great! Now it's time to make sure you reach enough people with them. If you need help, just contact us here . As a specialized agency for meta ads, we're happy to help you.