The best place to start any inbound marketing program is by defining your buyer personas which make up the foundation of any inbound marketing campaign. However, building this representation of your ideal customer can seem like a daunting task. To help get you started, here are 7 things you'll need to know about your B2B buyer personas in order to optimize the success of your future campaigns:
1. What Is Their Job Role / Title?
One of the most important things to know about your buyer personas are their roles within their organization. In a complex B2B sale, these roles may vary from decision makers in the C-suite to potential champions in vnpay database the marketing department. Understanding the differences between these roles and the content that they prefer to engage with is critical to the success of any inbound marketing campaign.
2. How Do They Define Professional Success?
Without knowing how your persona defines professional success, your content and solutions will never be able to create the excitement necessary for them to further engage with your business. By centering your content around their potential setbacks and presenting a path to renewed success, your campaigns will become more successful. With so much content available to your personas, your personalized outreach will stand out.
3. What Are Their Biggest Challenges?
By understanding your personas' biggest challenges, you can create campaigns that will present solutions to these pain points and educate them on how to overcome this problem. For example, if your buyer persona faces the challenge of lead generation, you can set up lead nurturing workflows that present relevant content and start solving this challenge while creating preference for your company's solution set.