With a well-founded position on representation and issues involving the black population , especially women, she was elected by Forbes magazine as one of the highest paid celebrities in the world, with an estimated fortune of more than R$2 billion reais.
But anyone who thinks that this entire empire built by the pop diva was luck is mistaken. In addition to all the effort and work over the years involving not only her musical career, she also has a very well-constructed marketing strategy .
Continue reading and find out how Beyoncé can influence the definition of your company's plan!
Who is Beyoncé Knowles and how did she build her career?
Born in 1981, the singer, who doesn't look her age at all, was born in Texas, USA. From a very young age, she showed an interest in music and dance and always stood out because of this.
With a unique talent, Bey was noticed by a teacher and ended up participating in a talent show, which was the first of many awards in her career. After that, she ended up signing up for several competitions and began her career in the school choir and also in the church choir.
She formed her first musical group at the age of nine, Girls Tyme. She and other girls ended up performing on some open TV talk shows and one of these appearances ended up going down in history:
The first time she was disqualified from a competition was on Star Search. The occasion certainly left a lasting impression on Bey and the scene ended up becoming, decades later, the introduction to one of the most important songs in her history: Flawless .
After this group, Beyoncé was part of the famous group Destiny's Child and it was there that the singer's career really took off. In 2005 the group decided to announce their breakup after a few hiatus and she went solo.
It is important to say that Bey's first solo work, Dangerously In Love , was a huge success , not only with the public and critics, but also earned her five of the many Grammys that the singer has collected.
After that, she has released more than 13 albums and more than 60 songs communication email list is a success story when it comes to marketing.
And this makes her make history: Bey holds the record for most Grammy awards, with 28 golden gramophones to her name. Her tours are notable and have grossed millions: almost US$300 million.
Amazing, right?
5 Things We Can Learn From Beyoncé About Marketing
There's nothing better than understanding how Beyoncé used marketing to build this entire empire, right? With that in mind, I've put together some lessons we can learn from Queen Bey's career that can (and should) influence your company's marketing.
Check it out!
1. Taking the first step is important!
This lesson may seem like a cliché and somewhat obvious phrase, but it isn't! Taking the first step is very important, but in addition to that, having a good strategy to get started already puts you ahead.
Beyoncé showed us this when the group Destiny's Child came to an end. Instead of standing still, she took advantage of the fact that her name was in the spotlight and invested in her solo career .
One of her first songs is undoubtedly one of the most well-known and played to this day. Bey's famous "walk" in the Crazy in Love video became her trademark and the beginning of the song became so well-known that it's impossible not to know which song is playing.