What is programmatic advertising?

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Trading Desks are directly linked to programmatic advertising. Their purpose is to control, manage and optimize advertising campaigns. But before beginning to give an exhaustive definition of this, we are going to make a brief summary as a reminder of what exactly programmatic advertising is. As we mentioned in a previous post,

programmatic advertising is a type of advertising based on Big Data. In this case, advertisers buy audiences instead of advertising space. This type of advertising differs from traditional advertising in that it reaches philippines telegram data exactly the audience that is interested in it at the time that interests it. In this post you can see how programmatic advertising works in detail.



With this summary, now we are going to talk about the Trading Desk. What is a Trading Desk? The Trading Desk could be defined as a group of people who are experts in programmatic advertising. They put advertisers in contact with advertising spaces. Thanks to the use of proprietary technology, they can make programmatic advertising purchases on various DSPs (Demand Side Platform) to optimize advertisers' campaigns.