WS DATA

Ultimately, we figured out that “knowing everything” is an important customer task. The worst thing that can happen to these specialists is to lack knowledge. This applies to all experts in all industries. “I don’t know” is something an expert would rather not say. In fact, buyers in specialized ...

<r>Lima's observation is that we are physically present in the office for many hours and digitally available outside. That old metaphors still often determine the organization of work and organizations follow the same principles as the first factories during the industrial revolution. Or as Lima ...

Content isn't always the leading lady, but neither is paid
In many articles I read about content calendars , the reasoning is based on the content perspective. Not so strange, since those articles are of course mainly about that content calendar. But what surprises me is that in many of those ...

take out a 'fair' insurance via Etherisc or
take out a cheap mortgage through Liquid .
These are a few examples of cool, working DeFi solutions, of which new ones are added every day. There is already a modest $2 billion in circulation and half a million people use the various platforms. And this is ...

Corona considered (temporarily) renaming it to Coronita, the brand name they use for their premix tequila drink. And on LinkedIn, several experts wrote about their solutions. From doing nothing, because there is no logical link between covid-19 and corona. To immediately replacing Corona because of ...

The better you understand why you can link one or more brand archetypes to a specific target group, the more recognizable your brand will be for your ideal target group. And the faster the added value of your brand will be noticed.

12 brand archetypes: what adds value to your brand & target group ...

When selecting influencers, look primarily at proven reach and engagement metrics, rather than follower counts. In addition, you see more and more brands entering into far-reaching collaborations with influencers, rather than just a temporary campaign. For example, influencers and brands design ...

Too Good To Go takes a market-conform margin from sales. The exact percentage is unknown.

The success
In the Netherlands, there are more than 1.7 million users and more than 3 million meals/bags have been saved. At the moment, there is more demand than supply. The company is therefore working hard ...

What are the most important (demographic) characteristics and interests?
What problems does he or she face on a daily basis?
How does the ideal customer inform themselves?
Through which media?
Are there specific fears or insecurities or otherwise needs and ambitions that the customer would like to ...

Then Gena turns out to have a moral compass. She argues that it is her job to protect the interests of her users in the long term. That she is there to guide people in their development and their search for happiness and everything that goes with it. She wants to be “worthy of their trust”. She ...