WS DATA

Short introduction: What is ABM?
Account-based marketing can be described as the inversion of the traditional marketing funnel . Normally, the goal of marketing is to use different marketing measures to bring as large a group of visitors as possible to a landing page or to get them to take another ...

In addition to these positive effects of editorial plans, there are several other advantages that are discussed in more detail below:

overview
Thanks to the clear structure, the content plan always shows which topics have already been planned. This means that any relevant topics that are still ...

In addition to these positive effects of editorial plans, there are several other advantages that are discussed in more detail below:

overview
Thanks to the clear structure, the content plan always shows which topics have already been planned. This means that any relevant topics that are still ...

Now for the negative: Since HubSpot CRM is still relatively new compared to other major CRM providers, not all functions and features are fully developed yet. But there is good news here too: HubSpot regularly releases updates and is committed to continuously developing its platform.



While ...

Personalization : Both approaches emphasize the importance of personalizing marketing efforts. Whether through tailored content, messages or interactions, ABM and inbound marketing aim to create relevant and meaningful customer experiences. Approach : ABM is a targeted outbound marketing approach ...

As with all marketing measures, the key to success lies in both preparation and content . With ABA, however, the importance of both factors is even more important: Not only do you really have to do your homework when it comes to defining your target audience, but the level of personalization and the ...

Why LinkedIn?
First, you should ask yourself what makes LinkedIn a suitable platform for you or your company . The latest statistics from LinkedIn show that there are now 675 million users on the platform who identify as professionals in their respective fields. For your company, this means that ...

When was the last time you did a proper "spring cleaning" of your CRM ? Was it a long time ago? Or are you conscientious and schedule regular CRM update tasks to be done? Even then, you will certainly not look forward to these deadlines with joy. Cleaning up CRM data is not one of the most popular ...

Prerequisites for successful ABM
A successful account-based marketing strategy requires comprehensive planning. Compared to an inbound marketing campaign, this can mean a lot more work. The first step is to create a holistic profile of the target account. This requires marketing automation software ...

On the social media side , it's a little more complicated. There's a big incentive to focus too much on the obvious social media KPIs, on follower numbers and likes, on impression numbers and views. The key here is also what's happening around them. In social media, however, it's less about where ...