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An effective inbound marketing project cannot have lead generation as its sole objective; acquiring contacts potentially interested in the product or service offered by the company does not in itself guarantee a return on investment. Lead nurturing is one of the most important tools to accompany ...

Historically, for companies driven by a desire for growth, the first step was to hire new staff : the larger the sales force, the more opportunities would arise.

sales forceToday, the situation has changed : sales managers who equip themselves with the HubSpot CRM system have noticed that it is ...

Deciding to entrust your business promotion and lead generation activities to a b2b marketing agency can often prove to be the winning solution .

In this article, we delve into the characteristics you should look for in a marketing agency to ensure great performance .


B2B Marketing Agency: Why ...

What are the metrics to use, in the b2b world, to measure the effectiveness of online marketing strategies? Analyzing data in the right way allows you to understand which campaigns are working best and which ones need to be reviewed, helping to achieve business objectives.

We're talking about it in ...

How to convince a prospect to collaborate with your company? In the strategies and sales processes of much of the b2b world, the focus is shifting to service and customer relationships.

It seems that customer service is the new frontier to differentiate from competitors. By focusing on long-term ...

By creating blog posts that generate organic traffic and contain links to download your ebook, your lead generation will continue long after you publish.

This “evergreen” content creation gives you the opportunity to experiment with other marketing strategies to generate revenue, such as sponsored ...

Can we talk about sponsored campaigns in an inbound marketing strategy? Of course we can! Even if in 2009 it might have seemed like an oxymoron, today the perspective has changed and everything can contribute to the success of a digital b2b campaign, if designed correctly.

Continue reading this new ...

If you have decided that you want to invest in inbound marketing, there are a few steps you need to take before hiring an agency . Let's look at them below.

Do some research
It is always better to inform yourself before meeting with the b2b marketing agency, for example about the processes used ...

Whether your b2b company is just starting to develop a new content marketing strategy or you’ve been using the same system for years, it’s always a good idea to make sure your content development process is always up-to-date, innovative, and aligned with your target audience .

In this article we ...

What matters is understanding that today the way in which potential customers inform themselves, evaluate and, ultimately, purchase has changed.

Try to answer the following questions.

Do your prospects and customers independently gather information online before contacting your sales force?
Would ...