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In the world of digital marketing, two strategies stand out : content marketing and traditional advertising . Both have their merits and challenges. Let’s take a deeper look at each, analyzing their definitions, benefits, limitations, and how to choose the right strategy for your business in the ...

Cannes Lions 2024 costs for brands and agencies: measuring the ROI of activationsFrom left: Creators Ugo Mozie and Sam Barrington, former Netflix CMO Bozoma Saint John, Ebony Media owner and CEO Eden Bridgeman Sklenar, and Influential CCO Chris Detert appeared on a panel at Influential’s Cannes 2023 ...

Advertising experts share tips to help determine when you should submit a pitch to advocate for your business.

How traditional agencies can defend their accounts and retain clientsThe team at independent agency Cornett after successfully defending their A&W Restaurants account in January.
Agency ...

“It is very common to see top-level teams in large agencies working for months on unprofitable projects, paid for by other clients who don’t even notice,” says the founder of BBQ Agency, referring to the article published by the chairman of Adlatina, which can be read in the article.

“For indie ...

Renowned publicist Marcos Golfari, former CEO of Ogilvy Latam, spoke about Jorge Raúl Martínez Moschini's editorial note onChallenges for Advertisers in 2025. Below are his words.

“I have seen many shooting stars in my advertising life”Marcos Golfari: “A good spring doesn’t guarantee you’ll have a ...

Today we are going to give you a series of tips and tricks to keep your WhatsApp protected from viruses , hackers or anonymous people who like to spy on your conversations, messages or images.

What is WhatsApp?
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Although many people find it hard to believe, there are still people who ...

A website is the best showcase you can have for your business on the Internet, but how can you stand out from so much competition? How can you make it work and reach your target audience? We have the answer: with a professional web design. In this post we explain the main benefits it will bring you ...

You have a web project in mind and you are determined to carry it out, but how do you choose the web design company that best suits you? It is not an easy task, you will have to take into account different aspects, since success will depend, to a large extent, on this choice. Take note of these tips ...

By now, you've probably heard of keywords, as they're one of the most used terms in digital marketing. If you want to understand what they are and how important they are for your web project, this post is for you.

What are keywords?
Keywords are terms that users use in search engines to solve a ...

2024 is here. Do you want to know what the trends in web design are? They are undoubtedly marked by the evolution of new technologies. Below we explain some that will be key for this year. And perhaps it is a good time to consider a web redesign , in line with the new times and needs. Take note ...