WS DATA

Your property’s brand is the renter’s answer to “Can I see myself living here?”

From the way staff answers the phone to the landscaping, an apartment community’s brand makes an impression on renters. Though the term may seem broad at first glance, branding is really a powerful tool that filters ...

The importance of Google search results and reviews for any multifamily property is hard to overstate. As previous Rent. research has shown, properties with just 10 or more recent reviews saw four times more leads on average than properties without. Now, a new study from Rent. shows that leveraging ...

When peak leasing season hits, property teams bring their A-game to fill vacancies fast and connect with an influx of leads. This calls for efficiency, high-quality lead generation, and cost-effective marketing strategies.

Refine your digital presence before crunch time to make your leasing season ...

Software development companies are a pillar of the global economy, especially in Québec.

Around 7,830 technology companies in Québec have established it as the second-biggest tech hub in Canada.

This thriving tech ecosystem is a front-runner in high-value-added sectors like AI, video games ...

There are hundreds of large companies that have redefined the free market and innovation in numerous industries.

Each of them stands out as a leader in its sector, which allows us to understand what makes them so successful, learn from them, and find new business opportunities.

If you want to know ...

Search is the first step of the apartment-finding journey for renters. Your property’s presence on search engines, like Google, secures your position along that journey toward a signed lease. From a renter’s perspective, being visible in search results, or having strong SEO (search engine ...

A macroeconomic context to start
Digital marketing statistics and general data on the digital ecosystem in Ecuador
How traffic is split from various devices
And who rules the browsers?
The overwhelming numbers of search engines
What do Ecuadorians search for on Google?
What do Ecuadorians watch ...

Finding the right integrated marketing mix and taking a diversified approach reduces your risk.
Ensure your site has everything needed (chatbots for basic questions, easy contact info, tour scheduling, etc.) to get a renters in the door.
Social platforms allow you to be creative in new ways and ...

Why is first-party data so powerful?
Without a data-driven strategy, multifamily advertisers can easily waste budget and resources hoping to reach potential renters. This is because property advertising teams commonly run into challenges with casting too wide of a net and catching leads that don’t ...

Digital Marketing , also known as Online Marketing , is the development of our company's marketing and advertising strategies through different media (digital, TV, Pop-Ups, Ads on Social Networks, websites, etc.).

It is implemented on the Internet, through positioning (SEO or SEM) in search engines ...