WS DATA

Social media and online media allow crises to spread at high speed, which can seriously damage a brand’s image if not managed correctly. That’s why having an online crisis management plan is essential for any organization that wants to protect its digital reputation and efficiently handle crises on ...

Omnichannel metrics are essential for measuring the success of omnichannel strategies, which consist of integrating different communication and sales channels between customers and companies in the digital age.

These strategies are an essential component to delivering a seamless and satisfying ...