WS DATA

The world of digital marketing is constantly evolving. New tools emerge every day that can transform the global digital landscape.

To stay ahead in the digital world, it's essential to stay abreast of the constant changes, updates, and innovations.

Today, one of the technological developments ...

Although Google is practically the main search engine currently available, there is no denying that there are other valuable platforms through which you can interact with your target audience and even redirect visitors to your website.

The reality is that, for some time now, searches have not been ...

Broad match keywords are essential in digital marketing and search engine optimization (SEO) strategies because of their ability to attract a broader audience.

Unlike exact match, which limits your ad's appearance to specific terms, broad match allows your content to be visible for a wide variety ...

In today's digital world, choosing the right domain name is an important aspect of any business or online project. A domain name not only represents a brand's identity but can also significantly influence its visibility in search engines.

Furthermore, a well-chosen domain name can improve user ...

In a constantly evolving digital world, multi-channel remarketing campaigns have become an essential strategy for brands looking to maximize their reach and effectiveness.

This approach allows companies to reconnect with users who have shown interest in their products or services across different ...

Google Ads advanced targeting is a powerful tool that allows advertisers to target their campaigns more effectively, optimizing the reach and relevance of their ads. This technique relies on data collection and analysis to identify and segment specific audiences , resulting in higher conversion ...

With the constant advancement of technology and the change in consumer behavior, digital marketing has become essential for companies to stand out in the market and with that, it is necessary to be aware of the perspectives and trends that will shape the digital marketing scenario until 2025.

In ...

In addition to increasing revenue, your goals may include: increasing customer numbers, boosting sales, improving the experience, increasing brand awareness, increasing loyalty rates, etc.

At Influup, we always think of strategies that will be aligned with our objectives. We need to not only ...

Industrial Marketing or B2B Marketing are marketing strategies aimed at industries and companies that supply other companies. The focus of B2B Marketing is directly linked to sales strength, through the generation and nurturing of leads (concrete business opportunities).

The role of Marketing for ...

If you are already in the market, survey your current customers and analyze their profile. Do they have any kind of pattern? Why do they buy from you? What is the predominant age and gender? Where are they from? How often do they buy your products?

Based on this initial reflection, you will be able ...