WS DATA

Although B2B marketing has often been in the shadow of B2C, in recent years there has been a reversal of course. The B2B world now seems to have recognized the importance that customer experience, a historically neglected service, today instead amply repays in terms of success.

In the United States ...

In recent years, marketing and sales have become increasingly intertwined, with an increasing focus on creating a unified strategy that meets customer needs.


In the world of B2B companies, where sales are often based on long-term relationships, it is even more important and effective to have a ...

In CRM
by Claudia Santini - October 12, 2023
The 7 key points of this article:

What is Lead Nurturing and why B2B companies can't do without it;
CRM Process Automation for Effective Lead Nurturing;
Content personalization via CRM for ad hoc Lead Nurturing that converts better;
Syncing your CRM ...

Email marketing is a fundamental tool for companies that want to reach their customers in a direct and personalized way. With the advent of Artificial Intelligence, this tool has evolved further, allowing companies to send highly personalized and targeted messages , even more effectively.
In this ...