WS DATA

Video marketing is becoming increasingly popular. According to research by Wyzowl, 72 % of people, when they find a text and a video for the same product or service, prefer to watch the video rather than read the text.

And 79% said they bought the product or service only after watching the ...

This very channel will allow you to strengthen the bond with the user, transmitting further value over time (other articles, guides, videos, infographics, etc.).

The user is in an initial part of the funnel, so you will have to offer content taking this into account. It is not yet time to talk ...

As we have seen in the previous paragraphs, several browsers have decided to eliminate the use of third-party cookies . Google, on the other hand, has not yet completely abandoned their use, but is moving to find its own solution to third-party cookies that seems to be able to reassure users and ...

We all know the benefits of lead generation , but it is equally important to develop a complementary strategy to the generation of qualified contacts to really get the most out of your B2B digital marketing.

If you want to “rekindle” interest in your product or service even before sales ...

If the goal of your welcome email is to focus on a specific action you want your subscribers to take after joining you, adding a single CTA is the way to go. You can adapt some of the ideas the Artsy team uses in this welcome email example, as their goal is similar.

welcome email example ...

Email validation usually involves three steps:

Formatting and syntax check. The main step is to check email addresses against recognized email formatting standards and to detect typos and spelling errors in the local (before the @ symbol) and domain (after the @ symbol) parts of an email address ...