WS DATA

One of the tasks of strategy is to facilitate decision-making. What is done and what is not done? What is reacted to and what is not reacted to? I think an excellent example can be found in Richard Rumelt's book Good Strategy, Bad Strategy. It discussed a case study in which an airline had outlined ...

A consistent and unified tone of voice plays an important role in consumers’ purchasing decisions. That’s why it’s always a good idea to tailor AI-generated text to match your company’s tone of voice. When the actual writing is faster, the content specialist has more time to focus on the brand and ...

Clarify your company’s buyer personas and core messages to them so that tactical marketing is more cost-effective and produces better results.
Once buyer personas are well defined, you can build a visual identity that speaks to them. The messages and visuals should work together to entice customers ...

Embrace AI as an opportunity, but be aware of its limitations
Incorporating AI into your advertising can bring many benefits and help your business achieve better results. Here are some ways you can leverage AI to make your Google advertising more effective:

Automated bidding strategies : Google ...

keyword research guide

Download our guide to creating a content plan here.

In a marketing strategy, the content plan's job is to translate the strategy work you've done into visible actions on your website. In turn, the channel strategy's job is to determine which channels your company will appear ...

Download the guide to setting marketing goals.

Justifying marketing decisions with MRACE® Dashboard: how to make reporting results to management easier
The visual marketing dashboard gives you an overview of your marketing activities and their results at a glance.

Once all the groundwork has been ...

If you want to get existing customers to download your company's new mobile app, you can target your advertising based on your email list. Both traditional YouTube ads and Shorts ads work well in this situation. UPM Forest's promotional video clearly highlights the benefits of the app and has a ...

Measure
Google Ads provides your business with detailed metrics and analytics to help you measure the success of your campaigns, including information on clicks, impressions, click-through rates, trend changes, and more.

For example, you can measure which landing page is most effective in leading ...

This is a unique feature of Pinterest advertising, which means that content practically never expires on Pinterest!

Why is Pinterest advertising a great solution for your business?
Because Pinterest has not yet reached the same number of users as, for example, Meta-owned Facebook and Instagram ...

For example, let's imagine that you are an online retailer and your goal is to get visitors to buy your products. Using a heat map, it has been noticed that 25% of site visitors drop out of the blog page halfway through the article. Based on this observation, a product listing related to the theme ...